Course aimed to prepare the Spanish tourism sector after the reopening of the Chinese market after the Covid 19 pandemic.
It is structured into six training sessions of approximately one hour, with interviews with experts in Chinese tourism and the live participation of Turespaña's Tourism Advisors in Canton and Beijing to resolve the audience's questions.
Start time: 9:00 h (Madrid time zone)
Estimated duration: 1 hour.
- Tuesday, November 21. Session 1: The Chinese issuing market
- Thursday, November 23. Session 2: Urban and cultural tourism
- Tuesday, November 28. Session 3: Gastronomic tourism and wine tourism
- Friday, December 1st. Session 4: Shopping tourism
- Tuesday, December 12. Session 5: Chinese digital ecosystem
- Thursday, December 14. Session 6: Accommodation and business relationships